In an industry that is bombarded with collabs that don’t make sense.
An industry that practitioners themselves hold the power to uplift and support fellow practitioners’ brands, why choose outside companies that just want to make a quick buck?
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Celebrities that train, but not really though.
Fighters that get promoted, but only for their Professor to stamp their name on them.
Belt chasers and round cheaters.
WARM UP SKIPPERS.
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We all know of them. Culture Vultures are all among us, but not us.
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Dojo Outfitters turned 11 years old in 2024 and has been practitioner owned from day one. All of the artists we use, train themselves. Our shop athletes, train themselves. We are assisting to push the culture forward.
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So let the Culture Vultures fly elsewhere. They can hop to the next trendy sport or martial art when this one gets too hard. Let the brands that have no direct link to our culture get their logo on a product and bounce, on to the next purchased licensing agreement…
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We will still be here because we are from it.